Creating Our Best World in NCXT Branding
NCXT supports businesses in reaching their future visions and goals through well-researched, data-driven, and human-centered solutions. We empower actionable change by equipping our partners with the knowledge and ability to serve employees, leaders, and customers confidently. These goals flow through our design and branding, clean and minimal design focused on empowering individuals to envision a better tomorrow.
AN INTENTIONAL BRAND
Based in Minneapolis, NCXT embraces modern-day interconnection in our staff and work partnerships all over the globe. Our branding and design seamlessly adapt to various industries and partners across restaurant, library, tech, healthcare, government, and finance sectors. Human-centered industries require a complete understanding of the end consumer, and NCXT is prepared to match the design needs of any customer.
OUR NORTH STAR GUIDE
NCXT envisions a world where businesses serve the needs and desires of humanity. Our branding is a constant reminder to pursue the creation of Our Best World. Customer experience is the North Star illuminating our path forward, so our design and branding center on customer experience before anything else.
CENTERING CUSTOMER EXPERIENCE
NCXT (pronounced NEXT) is an intentional spelling. Mirroring how we center customers, CX is placed at the center of our logo as shorthand for customer experience.
The gradient of color in our logos represents forward movement, progress, growth, and evolution towards achieving Our Best World.
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Font
Our sleek and bold lines convey the organization and clarity we seek to create from our data expertise. Our brand fonts, Lexend and Gotham, strive to bring clarity, conciseness, and efficiency to our work while being easily legible.
COLORS
NCXT implements a light-to-dark gradient of blue and green tones to illustrate growth and progress. The palette serves purposes beyond the symbolic.
The saturated blue ensures text legibility, while green and teal provide striking headings and visual distinctions. The grey ties the pallet together by providing pleasing contrast against white backgrounds as needed.
VOICE
NCXT speaks to the human beyond board rooms, restaurant kitchens, library archives, or cubicles. Our work speaks to the hope inside everyone and strives to acknowledge marginalized individuals and communities as they wish to be seen. NCXT is not afraid to break convention when convention ignores the needs of individuals and groups. By being intentional, NCXT can be accountable for the impact of our actions and sustain change that celebrates all.
JOIN US TO CREATE OUR BEST WORLD
NCXT believes a human-centered approach is a key to understanding how to satisfy your end customers' needs and desires. If you are excited by NCXT’s ways of thinking, consider joining our team or partnering with our consulting services to achieve Our Best World!
