Putting the Customer at the Center of Everything We Do

What does a funny name like NCXT have to do with creating Our Best World™?

Since the name is pronounced next, why is it spelled so funny? Well, the answer may surprise you, and it also unlocks the secret to creating Our Best World™.

In 2017, hype around blockchain and artificial intelligence technology jittered to the highest frequencies. Ambitious executives began making predictions, sponsoring pilot projects, and imagining new products and revenue streams based on the promised capabilities of these technologies. The world was their oyster!

But, “What about the customer?” I asked myself.

What do customers care about blockchain or AI? How will these technologies make their lives better?

From years of establishing and managing customer experience initiatives at large financial institutions, I knew that these technologies only mattered if customers’ lives improved because of them.

There’s no revenue, there’s no impetus for change, and there is no Our Best World™ unless the customer is the primary beneficiary of the technology.

Yes, the customer’s experience must be at the center of everything we do. So when thinking of what’s next for technology and our world, Jeff Aguy and I decided that CX, belongs at the center of everything we do—including our name, NCXT.

NCXT is no longer a start-up management consulting and design firm. Our company treads a well-worn path designing future-oriented customer experience strategies and enabling them with operational excellence three years into existence— all while keeping the customer at the center of everything we do.